Gransicily is a Sicilian premium food brand based in Turin.
Its distinctive character is the refinement of the raw materials, entirely coming from Sicily.
The ingredients’ premium quality always guarantees one of the highest quality food of its kind.
Famous for their Sicilian granita, they have decided for some time to expand their range of products by opening a store in the centre of Turin.
For Gransicily, Digilux works on Paid Social, Social Media and Traditional Marketing alongside a deep email marketing strategy to engage with their customers and increase the in-store traffic.
- Social Media
- Paid Social
- Traditional Marketing
- Email Marketing
The key challenge with Gransicily was to carry out an effective rebranding, making the brand image in line with its core values and putting it in line with customers’ expectations, which were based above all from the use of high-quality raw materials.
Digilux’s intervention to enhance Gransicily’s presence on the market aimed at a complete rebranding.
The starting point was to intercept the target audience to engage with and use a series of online and offline strategies that would allow the brand to affirm its dominance on the market.
We did extensive work on social media, dealing with Paid Social strategies per interaction and content creation, copy and organic growth of the platforms to generate traffic and engagement.
Digilux conducted a lead generation campaign using Facebook advertising to intensify traffic and acquire a new slice of consumers.
Alongside this activity, we carried out an intense email marketing activity to allow and operate customer retention, resulting in monthly newsletters.
Also, we carried out traditional marketing activities, which were accompanied by the intensification of food delivery platforms such as Deliveroo and Glovo and by the activation of ATL campaigns.
some great results.
Work With Us.
Speak with one of our experts and let the magic start
UK: +44 (0) 7444510354
12, Constance Street